Tuesday, January 19, 2010

Looking Back and the New Year Ahead...

It's now 2010.  Honestly, I am no longer connected with the fastfood sector. I chose to come back to do academic research and extension which I have no problem with in terms of principles. Looking back, what could be the purpose of my being involved in the fastfood industry?

As part of my academic responsibilities, I attended a workshop for our National Council for Sustainable Development which had been hibernating for quite a while. I was noticeably a new face and most of those involved were quite young but the dilemma right now is resuscitating the concept back towards mainstream knowledge. The meeting were mostly composed of technical and academic people mostly involved in policy research and I realized people like these are not easily encountered by fast food people and it seems I could work out my purpose there.

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Thursday, September 17, 2009

McDonald’s Puts Green Design into New Restaurant

Posted on Thursday, Jul. 09, 2009
Watts are free at new McDonald's
By SUE STOCK
When it opens Tuesday, the McDonald's at 1299 Kildaire Farm Road will be the country's first McDonald's with an electric vehicle charging station. The station will allow drivers of electric cars to plug them in and charge them while they eat. McDonald's is one of several chains exploring green store design. Wal-Mart and Target are revamping their stores to conserve energy. Subway has opened its first stand-alone LEED-certified restaurant in the state in Chapel Hill.


There seems to be a rush to go to the LEED-way of fast food restaurants, is it a good thing or is it greenwashing?

For me, I think this is a start, though these companies are cashing in on the fact that they are certified is questionable, the hand of PR and Marketing always does some hocus pocus per se

I am not really familiar on the LEED standard in terms of architectural planning and construction but during the operation of the proposed site, the critical measure is its actual overall resource efficiency over time compared with the existing rate of resource use in an average fast food store.

Let's not limit ourselves to the WOW factor of building designs....show us the Numbers!

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Wednesday, September 16, 2009

Yum Brands Opens First Green KFC-Taco Bell Restaurant

The firm issued its first corporate responsibility report last year. And the construction of the KFC-Taco Bell in Northampton is intended as the "first of a series" of projects being pursued by Yum Brands' Building Environmental Sustainability Team as part of the company's Energy Environment and Economics (E3) Initiative, the report says.

The report also says the new restaurant and the initiative make up "the primary exploration vehicle to test and evaluate green building methodologies." Data about the performance of the new restaurant and that of other company sites are expected to inform the Yum Brands' work to green existing buildings, plan prototypes and develop in restaurants.

The new restaurant in Massachusetts has a lighting control system that takes advantage of natural light and uses LED lights inside and out where feasible. The site features energy efficient kitchen and building equipment, rainwater harvesting, a rain garden that serves as filter for storm water and low-flow water fixtures. In addition, the restaurant uses solar energy to preheat fresh air entering building, reducing the need for natural gas.

Yum also said counter tops, insulation and materials used in the building contain recycled content and that wood used in construction was harvested sustainably.
Photographs by Derry Berrigan, DBLD Lighting Design, courtesy of Yum Brands 

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